SEO · Google Maps · AI search
Clients no longer just “Google a lawyer”. They check the map, read AI answers and ask ChatGPT. We make sure your firm shows up, looks trustworthy and gets the call, wherever they search.
15 minutes. No pressure.
Example: Google result for “car accident lawyer austin” with your firm shown first.
Example: Maps result for “car accident lawyer austin” with your firm shown first.
Example: AI Overview result for “car accident lawyer austin” with your firm shown first.
Example: ChatGPT result for “car accident lawyer austin” with your firm shown first.
Trusted by law firms across the US
Search has changed
Most firms only optimise for one. Each place has its own rules, and clients move between them before they call.
01SEO
The classic blue links. Still where most people start, and where your practice-area pages need to rank.
02Google Business Profile
The three firms on the map for “lawyer near me”. Driven by your profile, reviews and how close you are.
41% of consumers now always read reviews when choosing a local business, up from 29% a year earlier. BrightLocal, 2026 (opens in a new tab)
03AEO
Google’s AI summary above the results. When it appears, far fewer people click, unless you’re the source it quotes.
−61% drop in organic click-through on informational searches that show an AI Overview. Seer Interactive, 2025 (opens in a new tab)
04GEO
ChatGPT, Gemini and Perplexity now recommend lawyers by name. They pick firms they can verify across the web.
#3 AI search is now the third most-used tool for finding local business recommendations, after Google and Facebook. BrightLocal, 2026 (opens in a new tab)
What we do
Everything below runs together every month, so the work on one channel strengthens the others.
Pages that answer what your clients search, on a site Google can read easily.
A Google Business Profile that’s complete, active and full of recent reviews.
Clear, direct answers Google can lift into its AI summaries and featured answers.
Make your firm easy for AI assistants to recognise, verify and recommend.
On your strategy call
Pick your practice area and city. On your free strategy call we look at searches like these together, on Google, the map pack, AI Overviews and ChatGPT, and see who comes up.
15 minutes. No pressure.
Visibility check
Personal injury · Austin
| Client question | Map pack | AI Overview | ChatGPT | |
|---|---|---|---|---|
| “best car accident lawyer in Austin” | We look at this together on the call | We look at this together on the call | We look at this together on the call | We look at this together on the call |
| “car accident lawyer near me” | We look at this together on the call | We look at this together on the call | We look at this together on the call | We look at this together on the call |
| “who is the top-rated personal injury firm in Austin?” | We look at this together on the call | We look at this together on the call | We look at this together on the call | We look at this together on the call |
| “how much does a car accident lawyer cost in Austin?” | We look at this together on the call | We look at this together on the call | We look at this together on the call | We look at this together on the call |
| “do I need a car accident lawyer for my case?” | We look at this together on the call | We look at this together on the call | We look at this together on the call | We look at this together on the call |
We look at this together on the call
What to expect
Weeks 1–2
Visibility check, technical audit, and fixes to your Google Business Profile and key pages.
Months 1–3
Practice-area pages, FAQs and structured data, directory clean-up and a steady review rhythm.
Months 3–6
Rankings and map positions start to climb; AI tools begin to recognise and mention you.
Months 6–12
Content and reputation build on each other. We double down on what brings in calls.
Why Lawzen
Typical agency
Lawzen
Client reviews
Real reviews from real attorneys. No scripts, no fake names.
Five stars from every attorney hereI had an amazing experience with Lawzen! I continually came back with new requests over months and they were super responsive and willing to help me!
Arielle ComerComer Law Group - Real Estate & Estates
See the site we built for Arielle (opens in a new tab)Great experience, my website came out beautifully!! I will be using Lawzen for my husband’s website too!
Chelsea RaglandThe Ragland Law Firm - Business & CriminalI enjoyed my experience working with Muhammed. He listened to what I wanted and made great suggestions on how to improve the final website. Muhammed answered my questions and guided me through the process. I greatly appreciate the work and the assistance with the revisions. The website looks great and I am excited about launching it. I would recommend Muhammed to others looking for a professional website.
Chaylyn GreeneCG Law Firm - Family & EstateWe loved working with Lawzen for our site design.. This design firm put together a great website for us. They were very responsive and professional throughout, and delivered a website that exceeded our expectations. They provide a host of resources that also made the experience seamless. I'd recommend and use them anytime.
Myron Campbell, II, Esq.Agape Esquire Law - Estate & Litigation Law
See the site we built for Myron (opens in a new tab)Working with Muhammad was an excellent experience. They were extremely professional, paid close attention to detail, and delivered everything very quickly without sacrificing quality. The website turned out exactly how I envisioned clean, professional, and easy to navigate. I highly recommend Muhammad to anyone looking for fast, reliable, and high-quality web design. Would hire him again!
Brooke BenjaminBenjamin Law Firm - Business & Tax
See the site we built for Brooke (opens in a new tab)Pricing
Everything on this page, run together every month.
Show up on Google, in the map pack and in AI answers
$350/ month
Book a free strategy callSEO, AEO, GEO and Google Business Profile, explained without the jargon.
SEO gets your website ranking in Google’s regular results. Google Business Profile (local SEO) gets you into the map pack, the three firms shown on a map. AEO (answer engine optimisation) shapes your pages so Google’s AI Overviews and featured answers quote you. GEO (generative engine optimisation) makes sure assistants like ChatGPT, Gemini and Perplexity know your firm and name it when someone asks for a lawyer. They overlap, so we run them as one plan.
Fixes to your Google Business Profile and website can show up within weeks. Rankings and AI mentions for competitive searches usually take three to six months to move, and keep compounding after that. We show you what changed every month, so you’re never guessing.
No, and you should be wary of anyone who does. Google and AI assistants decide rankings, not agencies. What we guarantee is the work: what gets done each month, in writing, and honest reporting on what it achieved.
We agree a list of real questions your clients ask, such as “best family lawyer in Austin”, and test them every month in ChatGPT, Gemini, Perplexity and Google’s AI Overviews. You see which ones name you, which name competitors, and how that changes over time.
Never. Fake reviews are illegal under the FTC’s rule on consumer reviews, and bought links can get your site penalised. We help you ask real clients for reviews, reply to them well, and earn mentions on legal directories and local news.
Not necessarily. We start with an audit of your current site. If it’s slow, hard to use on a phone or can’t be edited, we’ll tell you, and a Lawzen website can be part of the plan. Otherwise we work with what you have.
The full plan is $350 a month and covers SEO, Google Business Profile, AI Overviews and ChatGPT visibility, with a monthly report. On your free strategy call we look at your market and tell you honestly what to expect.
Book a free strategy call. We’ll look at where your firm shows up on Google, the map pack, AI Overviews and ChatGPT, and what it would take to show up more.
No sales pitch. No pressure. Just honest advice.
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